It had to happen: Lexicon has just announced its PCM Native Reverb Plug-in Bundle, porting some of its reverb algorithms to native platforms (AU/VST/RTAS, iLok required). Not so much info on Lexicon website at the moment (there are a few videos anyway, quite generic actually) and a few typos here and there, but we're glad to see also older PPC Macs are supported (this means also the plugs are not so cpu-hungry). Well, someone should just tell them that there are no Audio Units plugs for Windows...
Let's wait for an official word from Lexicon...
Updated news: straight from the horse's mouth (read: the developer, Michael Carnes): "I wrote these plugins in addition to all the professional reverbs going back to the PCM90. As you might suspect, that earliest work is primarily a port of work invented by David Griesinger. Since then, I've added more and more content of my own. The most modern of our reverbs still contain the old DNA, but they've been considerably refined over the years. The source of these new plugins in the PCM96, although I added one new version of the plate that isn't on any hardware at all yet."
Updated news: It will be available in November 2009 with a suggested retail price of $1,899. Ok, that probably means less on the street, but unless that's a mistake, I think they should re-think their sales approach on this product. These are prices that could have made sense (for some people) in the TDM market years ago. In 2009 they seem hardly justifiable, even if we're talking of the reverbs' Ferrari (no hardware/manufacturing/etc. costs).
Also, if the plugs are as good as they're supposed to be (and reading the developer's words above, I have no doubts they will sound great), Lexicon could make way more money lowering the price of the bundle (and/or splitting it in several products). Dear Lexicon, come on, let's make it a win-win situation!
